Viktoria Seiz cafe
When the business of supplying restaurants in NYC dried up, the couple brought their desserts to New Jersey.
Flanked by his parents Viktoria Seiz and Dennis Seiz, Matthew Seiz, 11, cuts the ribbon at the opening of his parents’ dessert shop Viktoria Seiz Friday, July 22, 2022.Photo Credit: Matt Kadosh/TAPinto Westfield
WESTFIELD, NJ — A sweet addition to Westfield’s South Avenue is open for business.
The raw and vegan dessert café Viktoria Seiz held its opening Friday at which Mayor Shelley Brindle, members of the Greater Westfield Area Chamber of Commerce, representatives from the Downtown Westfield Corporation, family and friends sampled the treats on offer.
Viktoria and Dennis Seiz started the business in Brooklyn, New York, in 2018 with deliveries to restaurants in Midtown Manhattan through a friend and business partner, he said.
“The product was flying of the shelves and then COVID hit, and he had to close 17 restaurants,” Dennis Seiz said. “We had a concept. We were still selling for catering and private orders, but it was not enough.”
The couple moved to Westfield’s Summit Avenue with their 11-year-old son, Matthew, for the schools and have been working for about two years to open the shop, he said.
Friday is Viktoria Seiz’s first day open for retail business in Westfield.
While the family has since moved their home to Mountainside, Dennis Seiz said he was walking around his neighborhood in Westfield when he discovered their new business space on South Avenue, spotting a window sign advertising the open storefront.
Viktoria Seiz, who has previous experience in traditional baking, prepares the desserts, which are organic and raw. She moved to preparing the non-baked healthy sweets because of her father’s diabetes, Dennis Seiz said.
“You can eat this and not worry about spikes of insulin,” Dennis Seiz said. “It’s all natural. It’s organic.”
The shop received a warm welcome from the mayor.
“Your timing is perfect,” Brindle told the couple. “The community is going to welcome you with open arms, and we are at your service.”
If You Go
ADDRESS: Viktoria Seiz is located at 407 South Avenue West, Westfield, in the space formerly occupied by Brassy Buddha Yoga Studio.
OFFERINGS: Its desserts are comprised of healthy ingredients and do not contain harmful additives, artificial flavors or preservatives, the establishment says. These range from an “Avocado Surprise” cake with raw almond, coconut oil, shredded coconut, avocado and spinach to a “TiRAWmisu” made with dates, raw walnut, pure vanilla extract and pink Himalayan salt, the shop’s website says.
Owner Viktoria Seiz prepares a vegan dessert during the opening of Viktoria Seiz, a raw and vegan dessert café in Westfield Friday, July 22, 2022.Photo Credit: Matt Kadosh/TAPinto
Westfield
WEBSITE: viktoriaseiz.com
CONTACT: 877-737-SEIZ (7349)
